Rogers Cable Communications Inc. has announced the launch of ATN Cricket Plus Channel, which will broadcast live the ICC (International Cricket Council) Cricket World Cup 2007 being held in the WestIndies.From the opening ceremonies on March 11th to the final onApril 28th Rogers Personal TV customers in Ontario and New Brunswick will be able to watch all the 51 games on channels 498 and 577.
Rogers PersonalTV customers can subscribe to the ATN Cricket Plus Channel for $179.99 (billed in 2 installments of $89.99), plus the rental or purchase of a digital cable set-top box. For more information about the ICC Cricket World Cup 2007 or to order the ATN Cricket Plus Channel, customers can call 1-888-ROGERS.